Stylelist by AOL
Stylelist, an AOL Lifestyle Group site, is a go-to source for trending fashion and celebrity content. The AOL Lifestyle team was looking for an improved experience for its users that would maximize the volume of content served across the website. I worked as content strategist, UI/UX and lead interactive designer to develop a visually distinctive editorial-style grid that fostered a range of content categories and mediums without sacrificing the user experience.
Stylelist relaunched with a weather widget available to account holders which would advise on that days outfit choice based on the users geo-location. I illustrated a family of icons that were both on-brand and represented a range of weather conditions to accompany the forecast details.
Art Direction by Brigitte Boyer.