IBM Campaign
Reimagining a legacy brand
The IBM brand has historical equity as a legacy brand - however it’s solutions are not recognized as cutting edge by the industry. This campaign concept focuses on carving a space for a new IBM. We harnessed a visual storytelling language that leans into the personality and brand ethos via stories around products and services.
The IBM product and services offerings were simplified through a categorization into one of five “levers” – levers being specific use-cases that show the relevancy of IBM technology in key areas of digital transformation. The campaign concept resulted in an exceptional experience that spotlights thought leadership and innovation, creating a visual experience that explains who IBM is and what they stand for.
The IBM product and services offerings were simplified through a categorization into one of five “levers” – levers being specific use-cases that show the relevancy of IBM technology in key areas of digital transformation. The campaign concept resulted in an exceptional experience that spotlights thought leadership and innovation, creating a visual experience that explains who IBM is and what they stand for.
Expertise
Creative Direction
U/X
Content Strategy
Campaign Design
Prototyping
U/X
Content Strategy
Campaign Design
Prototyping
Credits
CD Lead: Nicholas Davidson
