IBM eCommerce Concept
Exploring the digital sweet spot of big-ticket retail
This eCommerce exercise is rooted in the inevitable continuation of online - vs offline - buying, particularly for big-ticket items such as complex products with a multitude of configuration options available.
Similarly to Tesla, a manufacturer that has expertly simplified the process of purchasing a car online –something unimaginable to most consumers in the not so distant past – IBM sought to explore ways in which their product offering could be adapted in the digital realm. The goal was to enable customers to engage with highly intricate product offerings in a way that was digestible, intuitive, and holistic.
Our work on this concept included user personas, user journey mapping, and a strategic simplification of complex products so that the could be confidently purchased in an eCommerce environment that is familiar to customers.
Similarly to Tesla, a manufacturer that has expertly simplified the process of purchasing a car online –something unimaginable to most consumers in the not so distant past – IBM sought to explore ways in which their product offering could be adapted in the digital realm. The goal was to enable customers to engage with highly intricate product offerings in a way that was digestible, intuitive, and holistic.
Our work on this concept included user personas, user journey mapping, and a strategic simplification of complex products so that the could be confidently purchased in an eCommerce environment that is familiar to customers.
Expertise
Creative Direction
Experience Design
eCommerce
Content Strategy
Prototyping
Experience Design
eCommerce
Content Strategy
Prototyping
Credits
Creative Direction: Nicholas Davidson
